The McRib, a popular sandwich from McDonald's, has been periodically discontinued and reintroduced since its initial launch in 1981. The sandwich, which consists of a pork patty shaped like a miniature rack of ribs, is known for its unique taste and limited availability. The McRib was first removed from the McDonald's menu in 1985 due to underwhelming sales. However, when it was reintroduced in 1994, it had gained a cult following and was met with much more success.

The McRib's discontinuation and reintroduction are part of a strategic marketing plan by McDonald's. The company has found that having a seasonal item creates a sense of urgency among customers, motivating them to visit the restaurant to purchase the item before it's gone. This strategy also adds variety to the menu, which has largely remained the same for decades.

Despite its popularity, the McRib is unlikely to become a permanent fixture on the McDonald's menu. The sandwich's limited availability is a key part of its appeal, and making it a regular item could potentially diminish its novelty. However, fans of the McRib can rest assured that the sandwich will likely continue to make its periodic returns, keeping the tradition of McRib season alive.